Auntie Janet was part way through her weekly watercolour painting tutorial when she was taken by surprise by an email received from her online payment supplier, notifying her of a “SERIOUS ISSUE” with her account.

She innocently followed the instructions in the mail which had notified her “suspicious activity had been identified”, by dutifully clicking on the link and entering her details.

She was aware of Phishing and Vishing Scams but this email contained information that fraudsters couldn’t possibly know and it also had one of those little padlocks so it must be legitimate right?

It’s a story we hear all to often. Friends or family member receives an email, telephone call, SMS and now more worrying postal correspondence from an organisation that turns out to be a fraudulent attempt to gather information or defraud.

But what happened to Auntie Janet I hear you ask; Well after eventually getting over the financial impact of the incident she no longer opens emails from anyone other than close friends or family, if she receives a call from a bank or mobile provider she politely declines to talk and abandons the call.

For this is the real cost to business of this type of issue, whilst these attacks in many cases may not impact organisation’s bottom line directly. This type of fraud in all its forms have the effect of poisoning the communication channel. Once effective email marketing campaigns are assigned directly to trash folders , telephone calls abandoned in a Mexican stand off over who gives who verification credentials first.

For information about improving your bottom line by solving these issues, contact us at GoVerify. We are putting the trust back in communication.